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Event production focuses on the execution and technical aspects of the event. This includes everything that happens on the day of the event, such as the setup of stages, lighting, and sound systems, and ensuring that all audiovisual elements run smoothly. After a company’s sales and marketing team decides to hold an event, the production design starts with the creative. The need to come across new ideas and solutions is what sells, which also counts with staging production. New and creative “eye-catching” productions can help make an event memorable and, more than that, help the presenter look and feel confident on the stage, helping guide them in front of their clients, peers, and experts.

The Event Production Process

Pre-production

Pre-production is the first step in the event production process. This should/could typically start three months prior to the day of the event but can range down to less then a few days. It begins with the client pitch. During the entire process, the production team needs to help the client thoroughly plan out the concept, coordinate graphics and videos and build the production schedule. The event production team will specify specific equipment and crew as soon as confirmation can happen.

On-site Setup and Rehearsal

The actual event production process begins a few days before the event. At this time, the rental and staging companies and the production team should arrive on-site for set-up and rehearsal. Oftentimes, clients won’t fully understand what is involved in the set-up and the importance of setting aside time for tech run-throughs and client rehearsals. It is the job of a production company to carve out the required time here and give your crew what they need to be successful. This is where the production schedule and run of shows is of utmost importance. Just as the presenters need their time to rehearse with as few interruptions as possible, show crews need time to make sure all bugs are “worked out,” and they can become familiar with the timing and flow of the event.

The Importance of Lighting, Sound, and Visuals

At the beginning of every event is the “initial impact.” That is where lighting, video, and sound are essential tools. They help set the tone, build the atmosphere, and guide the audience’s emotions. They’re not just there to make things look and sound good—they’re there to bring the presentation story to life, to make it feel real, and to leave a lasting impact on the audience. An event video can be anything from a pre-event video teaser to a video embedded in a PowerPoint presentation. Oftentimes, lighting, video, and audio can be built and synchronized to make a combined effort of creative impact. It is a great way to increase engagement with your event.

Conclusion

Ultimately, it’s always a team effort to put together the event so that the end client, the presenters, and the sales and marketing team can feel the confidence of an inspired conference that ends with the relief of success. That is the role of an experienced Lighting, Sound, and Video in Event Production.

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